I’m sipping my coffee and reading about Naomi Mishkin, the founder of Naomi Nomi, a fashion brand that’s making waves in the industry. She’s conducting a “radical fashion experiment” in Brooklyn, where she’s making shirts using cotton and wool, and selling them for a pretty penny – $268 for a white Oxford button-down, to be exact. I’m not sure what’s more surprising, the price tag or the fact that people are actually willing to pay that much for a shirt. I guess that’s what happens when you’re selling a product that’s made to last, rather than something that’s just going to end up in a landfill after a few wears.
As I read on, I learn that Mishkin’s brand is part of a growing trend in the fashion industry, where consumers are looking for higher-quality, longer-lasting clothing. It’s a backlash against the fast fashion industry, which has been criticized for its environmental and social impact. Neil Saunders, a managing director at GlobalData, says that consumers are looking for value, and that includes assessing how long garments will last and how much wear they’ll get out of them.
I have to admit, I’m a bit skeptical about the whole thing. I mean, $268 for a shirt is a lot of money, no matter how well-made it is. But at the same time, I can see the appeal of investing in a few high-quality pieces rather than buying a bunch of cheap, disposable clothing. And Mishkin’s commitment to using sustainable materials and manufacturing processes is definitely admirable.
As I continue reading, I come across a quote from Mishkin that really stands out to me. She says, “I don’t f**k with my quality… That is the reason I’m still kicking. And I want to be a business that’s around for the next 50 years.” I love her attitude, and I think it’s great that she’s prioritizing quality over profit.
The article goes on to talk about the history of the fashion industry and how it’s changed over the years. It’s fascinating to learn about how the industry has evolved, from the decline of American textile manufacturing to the rise of fast fashion. And it’s sobering to think about the environmental impact of the industry, from the millions of tons of clothing that end up in landfills each year to the pollution caused by textile production.
In the end, I think the story of Naomi Nomi is a compelling one. It’s a reminder that there are still people out there who care about quality and sustainability, and who are willing to pay a premium for it. And who knows, maybe one day I’ll be willing to shell out $268 for a shirt. But for now, I think I’ll just stick to my trusty old Gap button-downs. After all, as the article notes, “we’ve been conditioned to think that clothes should be cheap, but they shouldn’t be cheap.” Maybe it’s time for us to rethink our priorities and start investing in clothing that’s made to last.
Armchair patriot. Believes in the free market, cold beer, and that there’s always a guy named George behind every CNN segment.
Former remote-throwing champion turned #1 couch commentator on liberal panic in the media. Born in Texas (or so his mug says), he earned a degree in Fake Newsology & Beer Philosophy from YouTube University.
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