Instagram’s algorithm has become Creed’s most devoted fan, recommending one of their songs with a persistence that’s apparently out of character for the platform. According to a report by CNN, the social media company has acknowledged that a glitch caused its system to repeatedly recommend the 1999 hit “Higher” as background music for its Stories feature, regardless of what users were posting.
Glitch Causes Repeated Song Recommendations
Some users have been noticing the title appear among their suggested songs over the past few months, regardless of what they were posting or their activity on the social media app. Some even began wondering whether the Creed band had struck a promotional deal with Meta to increase the visibility of their work.
“We looked into this and found that this song is being recommended to more people than intended,” an Instagram spokesperson told CNN. “We’re continuing to investigate.”
Investigation into the Issue
Music recommendations on Instagram draw on several factors, including users’ previous song selections and visual details from the photos or videos they’re uploading. Although the company has not explained what exactly caused “Higher” to insist on being included, its engineering team is looking into the issue and working on a fix.
Aside from Creed, some users have also reported an uptick in recommendations for Soulja Boy‘s “Turn My Swag On,” although Instagram insists that that one is legitimate and a reflection of the song’s popularity on the platform.
Creed’s Revival
The error arrives amid a broader revival for Creed, who returned to touring in 2024 after more than a decade away from the stage. Earlier this year, the band hosted another installment of its Summer of ’99 and Beyond Cruise. With their music still popular among fans, it will be interesting to see how Instagram resolves the issue and whether Creed will continue to be recommended to users.
In conclusion, the glitch that caused Creed‘s “Higher” to be repeatedly recommended on Instagram has been acknowledged by the company, and an investigation is underway to resolve the issue. As Creed continues to tour and produce music, their fans will be eager to see how the situation unfolds and whether their music will continue to be featured on the social media platform.
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