Zac Brown Band surprised more than 37,000 fans at Fenway Park on Sunday night by giving every person in attendance a free cruise for two. Brown announced the giveaway shortly before the band performed its 2021 song “Same Boat,” saying to the crowd, “Tonight we’re going to do something even Jimmy would say is crazy. I’m buying every single person here a cruise for two people on the boat.” The giveaway is valued at more than $40 million and was billed by organizers as the largest surprise audience gift in live entertainment history.
The Giveaway and Partnership
The gesture was tied to Zac Brown Band’s ongoing partnership with Margaritaville at Sea, which is presenting the group’s 27-date Love & Fear Tour. The cruise company had already been offering four fans at each tour stop a chance to win a trip for two aboard its forthcoming Beachcomber ship, but the Fenway promotion extended the offer to the entire crowd.
The Beachcomber Ship
Set to begin sailing from Miami in January 2027, Beachcomber will house Same Boat, a live music venue co-designed by Brown and named after his collaboration with the late Jimmy Buffett. The space is being promoted as the first artist-curated live music venue at sea and will feature programming, artwork, and design elements selected with Brown’s involvement.
Tour and Upcoming Dates
Sunday’s concert also marked Zac Brown Band’s 15th consecutive sold-out appearance at Fenway Park, where the group holds the record for the most concert tickets sold by an artist. The band’s Love & Fear Tour continues through November. Look for deals and sold-out tickets via Vivid Seats, where fans can save $20 off their first order of $200 or more by using promo code at checkout.
The Zac Brown Band 2026 Tour Dates are as follows:
08/13 — Pittsburgh, PA @ PPG Paints Arena
08/14 — Columbus, OH @ Nationwide Arena
08/15 — Columbia, MD @ Merriweather Post Pavilion
08/27 — Forest Hills, NY @ Forest Hills Stadium
08/28 — Forest Hills, NY @ Forest Hills Stadium
08/29 — Philadelphia, PA @ TD Pavilion at Highmark Mann
09/10 — Kansas City, MO @ T-Mobile Center
09/11 — St. Louis, MO @ Enterprise Center
09/17 — Charleston, SC @ Credit One Stadium
09/18 — Tampa, FL @ Benchmark International Arena
09/19 — Hollywood, FL @ Hard Rock Live at Seminole Hard Rock Hotel & Casino
10/08 — Knoxville, TN @ Thompson-Boling Arena at Food City Center
10/09 — Greenville, SC @ Bon Secours Wellness Arena
10/10 — Greensboro, NC @ First Horizon Coliseum
10/19 — Morrison, CO @ Red Rocks Amphitheatre
10/20 — Morrison, CO @ Red Rocks Amphitheatre
10/23 — Minneapolis, MN @ Target Center
10/24 — Sioux Falls, SD @ Denny Sanford PREMIER Center
11/05 — Buffalo, NY @ KeyBank Center
11/06 — Detroit, MI @ Little Caesars Arena
11/19 — Lincoln, NE @ Pinnacle Bank Arena
11/20 — Des Moines, IA @ Casey’s Center
11/21 — Rosemont, IL @ Allstate Arena
In conclusion, Zac Brown Band has made history with their generous giveaway to fans at Fenway Park, and their ongoing Love & Fear Tour is sure to be an exciting experience for fans. With their partnership with Margaritaville at Sea and the upcoming launch of the Beachcomber ship, Zac Brown Band is continuing to make waves in the music industry.
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