Amazon is moving forward with a sequel to the Melania Trump documentary, despite the original film’s poor box office performance and negative reviews. The documentary, directed by Bret Ratner, grossed only $16.7 million worldwide against a reported $75 million budget and earned a 7% rating on Rotten Tomatoes. However, Mike Hopkins, head of Prime Video and Amazon MGM Studios, previously confirmed plans for a follow-up project, stating that the company will “have another bite at the apple” with the release of a companion docuseries later this year.
Expanding on the Project
Mark Beckman, producer of the Melania documentary, recently discussed the scope of the new project in an interview with Real America’s Voice. Beckman explained that the original film only captured 20 days of the first lady’s life, and the docuseries will delve deeper into her private life, marriage, family, career, and philanthropy. He also noted that the docuseries will be “a little bit different” from the film, with a different storytelling approach and a new experience for viewers.
Uncertainty Surrounding the Project
It is unclear whether Bret Ratner will return to helm the series, as he is also developing a new Rush Hour film at the urging of Donald Trump. However, the series is expected to debut this fall exclusively on Prime Video. Jeff Bezos, founder of Amazon, has defended the original Melania documentary as a “very wise business decision,” despite the significant production and marketing costs, including a $10.7 million licensing fee paid directly to the president.
The decision to move forward with a sequel to the Melania Trump documentary has raised questions about Amazon‘s goals and priorities. While the company may be attempting to curry favor with the Trump family, the significant financial investment and negative critical reception of the original film have led many to wonder about the wisdom of this decision. Nevertheless, Amazon appears to be committed to the project, and the docuseries is expected to premiere later this year.
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