I’m sipping my coffee and reading about the new and improved Siri, and I have to say, it’s about time. Dag Kittlaus and Adam Cheyer, the founders of Siri, have been thinking about what comes after the search engine for a long time. They wanted to create a “do engine” that can help users get things done, rather than just finding information. And now, with the new iOS 27 software, Apple is finally rolling out the all-new Siri that can analyze what’s on your iPhone’s screen, operate apps, and leverage information from your calendar, messages, and other iPhone apps.
Folks, this is a big deal. The new Siri AI can do some pretty cool things, like finding an upcoming dentist appointment using a confirmation text in the Messages app, or pulling up more details about a band that a friend recommended in a text message. And with Apple’s focus on privacy, users can feel more comfortable trusting Siri with their personal information. I mean, who doesn’t want to be able to ask their phone to handle things for them, without having to open a bunch of different apps?
But, as Kittlaus and Cheyer point out, the next major obstacle for Siri and other AI assistants may be the tech industry’s business model. If users rely on Siri to handle things like shopping, booking restaurants, and travel, they may not need to open apps like Uber, Amazon, or Airbnb as much. And that could create some big concerns for the companies making those apps. I mean, can you imagine if Apple just integrated all of those functions into Siri, and people didn’t need to use the individual apps anymore? It’s a bit of a conundrum, but I guess that’s just the way the tech cookie crumbles.
According to Cheyer, “The whole world is going after this kind of vision.” And it’s true, large language models have made it easier for AI assistants to understand broad commands, execute multistep tasks, and take actions across apps. Apple and other tech giants are working towards a future where users don’t need to open apps and can just ask an AI to handle things. It’s a bit scary, but also kind of exciting.
As Kittlaus said, “There (are) some frictions with people moving away from each homegrown brand’s website and using agents to do that for them.” But hey, that’s just the way the tech industry works, right? And with Apple’s focus on privacy, maybe users will feel more comfortable trusting Siri with their personal information. After all, as Kittlaus said, “That vision hasn’t changed one iota. But nobody’s done it yet.” Well, it looks like Apple is finally trying to make that vision a reality.
In conclusion, the new Siri AI is a big deal, and it’s about time Apple caught up with the rest of the tech world. With its focus on privacy and ability to integrate with other apps, Siri may finally become the “do engine” that Kittlaus and Cheyer always envisioned. And who knows, maybe one day we’ll be able to just ask our phones to handle everything for us, and we can all just sit back and relax. Wouldn’t that be something? As I finish my coffee, I have to say, the future of tech is looking pretty bright, and I’m excited to see what’s next.
Armchair patriot. Believes in the free market, cold beer, and that there’s always a guy named George behind every CNN segment.
Former remote-throwing champion turned #1 couch commentator on liberal panic in the media. Born in Texas (or so his mug says), he earned a degree in Fake Newsology & Beer Philosophy from YouTube University.
