Folks, I’m sipping my coffee and reading about President Trump’s new ad campaign, and I have to say, it’s quite the interesting strategy. The ads, which are part of the Securing American Greatness nonprofit arm of the pro-Trump super PAC MAGA Inc., seem to be focusing on Trump himself rather than the Republicans in Congress who will be on the ballot this fall. I mean, who needs to talk about the actual candidates when you can just talk about Trump, right?
The first ad, titled “Toughest Guy,” features UFC President Dana White praising Trump’s toughness, followed by Trump delivering some high-minded lines about America. It’s like an ad for one of Trump’s campaigns, minus the part where he’s actually running. The ad doesn’t even mention Congress or the Republican Party, which is just baffling. I guess the idea is to make Trump’s supporters think that these midterm elections are all about him, even though he’s not on the ballot.
The second ad, “Tax Cut Prices,” is a bit more conventional in that it focuses on things Republicans in Washington have done. Trump talks about the tax cuts and how they’ve helped Americans, but the ad also includes some claims that are false or misleading. I’m not sure what’s more surprising, the fact that Trump’s team is making these claims or the fact that they think people will believe them. The ad concludes with a very Trump-centric note, which is just par for the course at this point.
It’s worth noting that the spending on these ads has been slow to start, with only about $1 million behind them so far. Republicans are hoping that Trump’s team will unleash more money to help the party in the midterms, but focusing on Trump personally is a dicey strategy. I mean, the guy’s approval rating is historically low, often in the 30s and sometimes the low 30s. Making the election more focused on him could backfire on Republicans, who might seek distance from the president and his policies.
There is some strategic reason for these ads to invoke Trump, though. His voters are less likely to vote in elections when he’s not on the ballot, so maybe the idea is to make them think that these midterm elections are important for Trump’s legacy or something. Trump recently told Fox News that he was going to campaign like he did for himself, and that he hopes people think he’s on the ballot. But he’s also said that the campaign needs to focus on him because people like him better than other Republicans, which is just not true.
In fact, given Trump’s low approval rating, making the election more focused on him could be a recipe for disaster for Republicans. But hey, this is apparently the course that Trump’s political operation has chosen, so we’ll just have to see how it plays out. I’ll be over here, sipping my coffee and watching the chaos unfold.
The whole thing is just a big mess, and I’m not sure what to make of it. But one thing’s for sure, it’s going to be an interesting few months leading up to the midterms. Will Trump’s strategy pay off, or will it backfire spectacularly? Only time will tell, but for now, I’m just going to sit back, enjoy my coffee, and watch the show. 🙃
In conclusion, Trump’s new ad campaign is a strange and fascinating beast. It’s all about Trump, all the time, and it’s not clear if it will actually help Republicans in the midterms. But hey, at least it’s entertaining, right? As I finish my coffee and wrap up this article, I’m left with one thought: this is going to be a long and wild ride, folks. Buckle up!
Armchair patriot. Believes in the free market, cold beer, and that there’s always a guy named George behind every CNN segment.
Former remote-throwing champion turned #1 couch commentator on liberal panic in the media. Born in Texas (or so his mug says), he earned a degree in Fake Newsology & Beer Philosophy from YouTube University.
