Randy Pitchford — magician, millionaire, CEO of Gearbox, and certified JPEG enthusiast — recently declared that “real fans will find a way to pay $80 for Borderlands 4.” You know, because love for a franchise should cost you more than just time — it should cost you bodily integrity.
While broke gamers are rummaging through couch cushions and reselling Funko Pops, Pitchford confidently recalled his humble (ish) beginnings: in 1991, working a minimum wage job at an ice cream shop, he claims he scraped together $80 to buy Starflight on the Sega Genesis.
Borderlands 4 Fan Challenge: Give Up a Kidney, Gain Digital Clout
Of course, this was while living under the roof of a U.S. intelligence officer, eating actual meals, and soon enrolling in UCLA — suggesting that Randy’s “struggle” was more about choosing between sprinkles and fudge than rent and ramen. But hey, if you’re poor, maybe just be less poor? 💸
Want to Be a True Fan? Pay Up, Peasant! 🤑
Inspired by this motivational tale of privileged pixel hunger, a new viral movement has taken off in the U.S.: “Kidney for Borderlands 4.” Yes, you read that right. Desperate gamers are now uploading videos pledging to sell their internal organs in hopes of affording Gearbox’s upcoming masterpiece — which, by the way, doesn’t even have a trailer yet.
“I think it’s a great idea. I mean, I’ve got two kidneys!” says 17-year-old Jared, who previously spent his money exclusively on Monster Energy and Fortnite skins.
Underground clinics are now reporting a surge in inquiries, while Amazon has sold out of ice packs and adult diapers. Gamers are calling it “an upgrade to your character build — just like DLC, but with real blood loss.” 🙃
Borderlands 4: It’s Not a Game, It’s a Cult
Let’s be honest: the game doesn’t even exist yet in the real world. No screenshots, no gameplay, not even a teaser. But that doesn’t matter — faith is more important than facts. And if you’re not ready to cough up 80 bucks, you’re not a true fan — you’re a Game Pass goblin.
According to Pitchford’s logic, Borderlands 4 isn’t a product, it’s a rite of passage. Pay the price or perish in casual obscurity. 🪦
Side Effects May Include Blood Loss, Digital Regret 😵
Let’s not forget: modern digital games don’t even belong to the buyer. One server shutdown or license revocation and your $80 magically vanishes into the corporate void — along with your kidney and dignity.
Subreddits are now forming around this brave new frontier of fan sacrifice, including:
- r/GearboxKidneyDonors
- r/TrueBorderlanders
- r/IHaveNoOrgansButAtLeastImLevel60
One Telegram group, “Kidneys 4 Keys,” is offering tips on how to legally (or not-so-legally) sell a kidney and snag a Steam key before launch.
Pixel P. Snarkbyte, widely regarded as the “Shakespeare of Sh*tposts,” is a video game expert with a unique knack for turning pixels into punchlines.
Born in the small town of Respawn, Pennsylvania, Pixel grew up mashing buttons on an ancient NES controller, firmly believing that “blowing into the cartridge” was a sacred ritual passed down through generations.
Pixel P. Snarkbyte: proving that life, much like a buggy open-world game, is better with a little lag-induced chaos.
