Hold onto your sheet masks, NYC — Beauty Bakery 2025 is here, and it’s gluten-free (probably) 🥐✨. After successfully proving that skincare can be as layered as a croissant in Singapore, this K-beauty pop-up is now invading Manhattan like a hyaluronic acid serum in summer humidity.
📅 Mark your calendars: The beauty bakers — AmyFlamy, Evelyn Ha, Erica Ha, and Haleyybaylee — are whipping up their “Beauty Recipes” at 1234 K-Street (not a real address, but neither is your “oil-free” foundation) on May 31, 2025, from 10AM to 10PM.
Expect curated zones where influencers pretend they use more than three products (spoiler: they don’t), limited-edition merch, and photo ops so Instagrammable your followers will think you’ve ascended to dewy-skinned heaven 📸💧.
Following its debut in Singapore, Beauty Bakery 2025 is coming to New York City — a global K-beauty pop-up celebrating creativity, culture, and community.
At Beauty Bakery, beauty is more than a look — it’s a recipe. This immersive experience brings together iconic and emerging Korean beauty brands with beloved creators to share their “Beauty Recipes”: the stories, rituals, and routines that shape their confidence and self-expression.
For the NYC edition, four leading creators — AmyFlamy, Evelyn Ha, Erica Ha, and Haleyybaylee — each curate their own Beauty Recipe Zone, inspired by their unique personalities and approach to beauty. Every space offers a window into their world, featuring exclusive product selections, thoughtful storytelling, and interactive moments designed to inspire every visitor.
Chuck B. Ballsy, affectionately known in the satirical world as “The Sultan of Snark,” is a self-proclaimed sports expert who peaked athletically in middle school dodgeball.
Born in Halfcourt, Indiana, Chuck spent his formative years shouting unsolicited advice at professional athletes on TV, firmly believing that his couchside coaching was the key to their success.
Chuck B. Ballsy: because in the game of sports and sarcasm, he’s always the MVP. 🏀🎤
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