Brazilian President Luiz Inácio Lula da Silva has turned to Bad Bunny for his latest reelection campaign message. Lula took to X to share a video featuring a Portuguese-language adaptation of “LO QUE LE PASÓ A HAWAii,” the DeBÍ TiRAR MáS FOToS protest song centered on Puerto Rican identity. According to Brazilian news outlet G1 (Globo), Bad Bunny’s team authorized the campaign’s use of the song.
Campaign Message
Lula has increasingly emphasized Brazilian sovereignty as of late amid tensions with the United States ahead of October’s local election. As Reuters reported earlier this week, the Brazilian president used his address to the United Nations General Assembly to warn against foreign interference in the vote, declaring that “Brazil is nobody’s backyard.”
His main challenger, Flávio Bolsonaro, met with Trump earlier this year and has highlighted support from other right-wing leaders abroad, while Lula has accused opposing candidates of aligning themselves with foreign interests.
Explicit Message
Lula made the message more explicit in the caption accompanying the video. “Our strength does not bend, our flag does not surrender, and our sovereignty has no price,” he wrote, adding, “The future of Brazil belongs to those who cultivate life and protect their land.”
“LO QUE LE PASÓ A HAWAii” draws parallels between Puerto Rico and Hawaii while addressing gentrification, US influence, privatization, and the preservation of Puerto Rican identity.
Campaign Adaptation
Watch Lula’s campaign adaptation of “LO QUE LE PASÓ A HAWAii” below.
The use of Bad Bunny’s song in Lula’s campaign is a significant move, as it highlights the importance of Brazilian sovereignty and the need to protect the country’s interests. With the election approaching, it will be interesting to see how this campaign message resonates with the Brazilian people and how it affects the outcome of the vote.
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