Iron Maiden have sold half the rights to their music and likenesses to Pophouse Entertainment. Pophouse is the same production house behind the ABBA Voyage hologram show as well as the upcoming slate of KISS avatar productions. The deal was announced via a press release, with Billboard further reporting the 50-percent stake.
Partnership and Future Projects
Pophouse Entertainment is set to collaborate with Iron Maiden on various projects, including cinematic endeavors and expanding the digital footprint of Eddie, the band’s zombie mascot. The first collaboration between Iron Maiden and Pophouse was the Infinite Dreams Museum during the band’s recent Eddfest in Knebworth, showcasing the band’s extensive history.
Iron Maiden manager Rod Smallwood expressed his excitement about the partnership, stating that it will enable the band to pursue their plans and dreams more quickly. Smallwood also mentioned that the interest in the band has never been bigger, and the partnership has already yielded results, such as the progress on the Infinite Dreams Museum and the filming of the current show.
Upcoming Tour and Projects
Iron Maiden are currently preparing for their upcoming “Run For Your Lives” North American tour, featuring Megadeth and Anthrax as support. The band has also explored other terrains, such as a small computer game packaged with their album The Final Frontier, and co-manager Dave Shack has developed Maiden-related initiatives, including an award-winning mobile game, a global fan club offering, and a vibrant drinks business.
Shack praised Rod & Andy for encouraging and inspiring the team to take chances in developing Eddie and the worlds he inhabits. Pophouse has already shown their potential in this area, and the partnership is expected to yield exciting results.
In conclusion, Iron Maiden‘s partnership with Pophouse Entertainment marks a new chapter in the band’s history, with a focus on cinematic projects, expanding their digital footprint, and exploring new creative avenues. With their upcoming “Run For Your Lives” North American tour and various projects in the works, Iron Maiden continues to cement their legacy as one of the most iconic and innovative bands in the music industry.
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