Because the world was missing a Dragon Ball-themed meal, Burger King has decided to fill that void with their new “Dragon Ball Super Power Up Pack.” This pack includes 10-piece Chicken Nuggets with New Super Saiyan Sauce, Dragon Ball Burst Lemonade, a Medium Fry, and a Dragon Ball Super Figurine. Because, you know, the only thing that was missing from the Dragon Ball experience was a side of fries.
The new Super Saiyan Sauce is a sweet, savory, and tangy teriyaki-style sauce inspired by the beloved Dragon Ball Super character. It’s not like they just threw some random sauce together and called it a day. No, this sauce has been carefully crafted to capture the essence of Super Saiyan power. And if you’re wondering what that tastes like, well, now you can find out for the low price of a Burger King meal. The Dragon Ball Burst Lemonade is also a refreshing Mango Peach Lemonade with juicy Mango flavored Popping Boba, because why not?
This is not the first time Dragon Ball has had a promotional tie-in at a fast food chain. In the summer of 2000, Burger King had a Big Kids meal featuring Dragon Ball Z figures and cards. But, you know, that was before the dawn of sauce technology, so we didn’t get the privilege of tasting the power of Super Saiyan back then. According to Burger King Chief Marketing Officer Joel Yashinsky, “At Burger King, we’re always looking for ways to create experiences that go beyond the meal. Dragon Ball Super has inspired generations, and this collaboration gives families a fun, unexpected way to engage with a world they love while enjoying delicious new and innovative menu items that are fun for fans of all ages.”
The Art of Cross-Promotion
It’s not like we haven’t seen this before. Hollywood has been churning out cross-promotional deals for decades, and it’s not like they’re going to stop anytime soon. The Content Mines remain fully operational, after all. And what better way to keep the wheels greased than by slapping a popular franchise’s name on a fast food meal? It’s a match made in heaven. The merchandising opportunities are endless, and the marketing department is probably already working on the next big thing. Somewhere, a Focus Group earned another bonus for coming up with the brilliant idea of putting Dragon Ball characters on a Burger King meal box.
The Dragon Ball Super Power Up Pack goes on sale September 1, so get ready to taste the power of Super Saiyan for yourself. Just don’t expect it to give you any actual superpowers. That would be ridiculous. But hey, at least you’ll have a cool figurine to show for it. And who knows, maybe the sauce will be good enough to make you forget that you’re eating a meal that was designed to sell toys.
The Never-Ending Cycle of Nostalgia
It’s no secret that Hollywood is obsessed with nostalgia. The annual Nostalgia Harvest is always a big event, and this year is no exception. With the rise of streaming services, it’s easier than ever to dig up old franchises and dust them off for a new generation. And what better way to do that than by slapping a nostalgic name on a fast food meal? It’s a genius move, really. The executives reportedly nodded very seriously during an expensive meeting to discuss this very idea. And now, we get to enjoy the fruits of their labor.
But let’s be real, this is just another example of Hollywood’s inability to come up with anything original. Instead of trying to create something new and exciting, they’re just rehashing the same old ideas and slapping a fresh coat of paint on them. It’s a tired cycle, and one that’s not going to end anytime soon. The Franchise Resurrection Department is one of the busiest offices in Hollywood, and it’s not like they’re going to run out of old franchises to revive anytime soon. So, get ready for more of the same old thing, packaged in a slightly different way. Because, as we all know, familiarity is the same as originality. Or so the studios would have you believe.
Finn McFrame, celebrated satirical mastermind and self-proclaimed “Emperor of Irony,” started his illustrious career as a cinematographer, where his expertise in capturing every single frame of a squirrel stealing a baguette earned him accolades at obscure film festivals.
Born in the glamorous town of Boring, Oregon, Finn grew up with dreams of being a Hollywood director until he realized that satire, not cinema, was his true calling—or at least the one that let him sleep until noon.
Finn McFrame: changing the world, one satirical lens flare at a time.
