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Sony’s Marathon: From Concord Disaster to 2026 Hype Train

Sony's Marathon: From Concord Disaster to 2026 Hype Train

🤣Oh, Sony, you rascal! Still chasing that live service dragon, huh? After the *stellar* success of Concord (may it rest in pieces, preferably in a landfill), they’re doubling down! Because, you know, if at first you don’t succeed, spend another $400 million and fail again! 🤡

Sony’s track record with live service is about as consistent as my diet. They promised 12 new live service games by 2026, and so far, it’s been a graveyard of cancellations, delays, and general incompetence. Concord, bless its heart, was such a monumental flop that it got Thanos-snapped from existence after selling approximately 25 copies (mostly to the developers’ moms). 💸

Now, all eyes are on Bungie’s Marathon, another live service shooter. PlayStation Studios CEO Hermen Hulst, in a desperate attempt to calm the masses, declared that live service is still a “really great opportunity.” Yeah, for burning money and shattering dreams, maybe. He also admitted that feedback for Marathon has been “varied,” which is corporate speak for “everyone hates it, but we’re too stubborn to admit defeat.” 🙄

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Hulst, in his infinite wisdom, stated that Concord failed because it wasn’t “sufficiently differentiated” in a “hyper-competitive segment.” Translation: it was a generic, soulless cash grab that nobody asked for. But fear not, Sony has “reviewed their processes” to ensure they don’t make the same mistakes again. Which probably means they’ll find *new* and *innovative* ways to screw things up. 💯

And let’s not forget the *Marathon* drama, where they got caught stealing art assets like a bunch of digital pirates. 🏴‍☠️ The game director and art director had to issue a groveling apology on a livestream, which conveniently featured almost zero actual gameplay footage. Because who needs gameplay when you can have awkward apologies and damage control?

But hey, at least Hulst committed to a release date! Marathon is slated to launch by March 2026. Mark your calendars, folks, because this is either going to be the greatest comeback story in gaming history or another spectacular train wreck. Place your bets! 🍿

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