Fan-filmed video of GHOST performing the song “Square Hammer” on May 24 at Spektrum in Oslo, Norway can be seen below. Prepare to be underwhelmed. It’s like watching a blurry potato trying to summon Satan. 🥔🤘
The European leg of GHOST‘s 2025 world tour kicked off on April 15 in Manchester, United Kingdom and concluded in Oslo. Apparently, Europe survived. The North American leg of GHOST‘s 2025 tour will launch on July 9 in Baltimore, Maryland and wrap up on August 16 in Houston, Texas. Get ready, America! More Papa Emeritus for your buck! 🇺🇸
In a recent interview with Audacy, GHOST mastermind Tobias Forge addressed the band’s announcement last fall that GHOST‘s 2025 world tour would be “a phone-free experience”, with guests maintaining possession of their phones at all times, secured in Yondr pouches. He said: “It’s an experiment.” Yeah, an experiment to see how many millennials will spontaneously combust without their precious screens. 🔥 “And to be perfectly honest, my 16-year-old daughter was very, very, very, very skeptical of this idea. And then she was, like, ‘No one’s gonna buy a ticket.’ And I was, like, ‘I don’t know. I have no idea what people [will do].’ I just know one thing, and that is that over the years it’s gone absolutely insane. If you have 10,000 people at a concert and 8,000 of them are holding a phone, there’s something deeply disconnected.” Yeah, like your wifi signal, dude. 📡 “And, obviously, this implies that I had this conversation with my daughter, but we talk about a lot of things and we speak openly about things. But I was saying, like, ‘That’s like having an intimate moment with someone and that person would just take out the phone like that.’ ‘Oh, hold on. I’m just gonna take a photo.’ I know some people do that.” He’s onto us, people! He knows about the selfies! 🤳
“If I’m just speaking for myself — I know a lot of artists don’t care and I know that there are plenty of upsides, especially commercially because you want people that… The whole thing in the business is, basically, ‘Yeah, we want people to film because we want people to see the show, and that will sell more tickets.’ Fine. I understand that there’s a promotional tool with social media. I’m not gonna neglect that. Part of our success is obviously from social media… We started on MySpace. That was the root cause for our success at the time. I don’t know if we would ever become anything if it weren’t for MySpace. And, obviously, our TikTok has played a huge part.” So, he’s admitting he’s a MySpace emo kid at heart? 💔 The plot thickens…
“I’m not saying that all social media is bad,” he clarified. “I’m just saying that when it comes to the actual live show, my calling, my reason for being there is the connection between myself and everybody that I brought with me that are working in tandem to give you an experience, that experience is completely decocked if everybody’s just filming. Am I wrong? Am I right? I don’t know. That’s how I, and we, felt.” Decocked? Is that even a word? 🤔 I think he means “ruined.” But hey, at least he’s being honest about wanting your undivided attention. It’s like a metal therapy session. 🤘
Forge went on to reference the fact that GHOST‘s feature film debut “Rite Here Rite Now” was filmed over two nights in September 2023 at the Kia Forum in Los Angeles. The two concerts were device-free experiences; use of phones and smart watches was not permitted in the performance space. Upon arrival at the venue, devices were secured in individual Yondr pouches that were opened at the end of the event.
Tobias said: “This is where we put some practice into the theory. Some of the best shows we’ve ever done in modern time was — I mean, as far as how it felt for us, what the vibe was — was when we played in L.A., when we recorded ‘Rite Here Rite Now’. We were all taken by the fact that people were there. The crowd was there. We have never seen people like that. That was, like, 10 years ago when you saw people engaging. And I get goosebumps when I think about that. And I was, like, ‘Fuck, I wanna do that every night. I want everyone to feel like this,’ because I know — and this is the conversation I had with my daughter. It’s, like, ‘I understand that you in theory think that this is like a downside, like a bad thing.’ I want people to experience this. It’s just two hours of your life. Come on. If you hate it, okay. We all felt so good when we were in L.A., and I know a lot of people said the same thing. It was a great feeling. Fans were saying afterwards, like, ‘I was allowed to just sing along and just act… I could do whatever I want. I don’t have to worry about someone filming me or…’ I mean, I’m not gonna place all the words in everybody’s mouths here, but it’s a great feeling, and I wanna recreate that.” So, basically, he wants you to relive your awkward teenage years without the photographic evidence. Good luck with that! 😬
Forge previously discussed GHOST‘s phone “ban” earlier in March in an interview with Planet Rock. He said at the time: “I really wanna underline that the ban has nothing to do with, let’s say, copyright control. It’s not that we wanna sit on all the material and we don’t want anybody to monetize [GHOST videos]; it has nothing to do with that.” Sure, Tobias. We totally believe you. It’s not about control. It’s about…the vibes. 😌
Tobias continued: “The ‘Rite Here Rite Now’, the film, the essence of messaging in that film was exactly that, but also I, but us collectively, working, making that film… We filmed two shows in L.A. in front of audiences where they had to put their phones into pockets. You don’t give it away. You have your phone; you don’t have to worry about that. If you need to call, you can go out. If you need to take a photo, you can take a photo of yourself out in the lobby; that’s fine. But what ended up happening was that we had such an engaged crowd that seemed joyous in a way that… I had to go back years and in time since I last saw a fully engaged crowd where everybody’s actually watching [the show]. They don’t have to watch me, but they’re watching the band.” He wants you to watch the band, not just him. The ego is strong with this one. 💪
The 44-year-old Forge added: “I don’t wanna turn this into an ageist thing where I’m gonna tell 14-year-olds everything was better back then. But I swear that the experience of shows and the making of memories, the making of magic, was much more powerful. Some of the best shows I’ve ever been to, I have maybe not even seen a picture from that because they all live here [in my head]. They live in my core. That’s the memory I have of that. And that is an experience I wish for… Obviously, the part of our crowd that are older and more aware, maybe this becomes a little bit nostalgic then. But I really believe that the younger portion of our crowd will, as they did in L.A., come out saying, like, ‘That was not only a great concert; that was also an overwhelming experience.’ Because I do believe that you will feel that.” Translation: “Get off my lawn, you whippersnappers! And experience my music like a REAL fan!” 👴
Through the use of technology like Yondr, fans are able to place their phones in a pouch that unlocks only after they leave the no-cell-phone zone. The pouch can also be unlocked at specific cell phone stations inside the venue.
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