Prime Video’s Canadian Content Dumpster Fire: Prepare for Mediocrity

Prime Video's Canadian Content Dumpster Fire: Prepare for Mediocrity

Wow, Amazon finally decided to grace Canada with its presence and hold an “upfront” in Toronto. 🙄 You know, because we Canadians are just DYING for more content from a soulless corporation. I’m sure this will be a HUGE success and totally not a desperate attempt to grab more subscribers. Can’t wait to see what kind of “authentic stories” they’ve cooked up for us this time. 🇨🇦🍁

Prime Video, in its infinite wisdom, has announced a “new slate” of Canadian original series and films. Oh boy, here we go. More “content” to fill the void in our empty lives. 😩 Apparently, we’re getting returning fan-favorites (who even are these fans?), new series (probably just more of the same), and documentaries spanning sports, crime, music, and comedy. Because nothing says “original” like rehashing the same old genres. And let’s not forget the obligatory dig at Netflix. 😂 The “new originals” include a true crime docuseries called ROMCON: Who the F**k is Jason Porter? (classy title, guys 👍), the first season of French language Amazon Originals Karaoké Club (because everyone wants to watch people butcher French songs 🎤), and a comedy docu-series called Trailer Trash (working title) from the producer of Letterkenny and Shoresy. So basically, more of the same Canadian stereotypes we all know and love… or hate. 🤷‍♀️

And of course, they had to release a trailer for ROMCON: Who the F**k is Jason Porter?. Because nothing screams “must-watch TV” like a true crime docuseries with a title that sounds like it was written by a 12-year-old. I’m sure it’s going to be a riveting exploration of the human condition, filled with nuance and subtlety. Or, you know, just another sensationalized crime story to keep us all glued to our screens. 🙄

But wait, there’s more! 🎉 We’re also getting continuing shows like the second season of the NHL docuseries FACEOFF: Inside the NHL (for all those hockey fans who haven’t had enough hockey already 🏒), and season 4 of LOL: Qui Rira Le Dernier? (because nothing is funnier than watching people try not to laugh in French 😂). And because Amazon is sooooo in touch with the youth, they’re also releasing a music documentary called Simple Plan: The Kids in the Crowd. Simple Plan? Really? 🤔 Are we sure this isn’t a time machine back to 2002? I’m sure all the millennials will be thrilled. 🙄 This music documentary was announced on stage at the When We Were Young Festival in Las Vegas last October, because what better place to announce a Canadian music documentary than in Vegas? 🎰 The new slate of original Canadian programming has shown Amazon’s commitment to producing authentic stories that resonate with Canadians. I’m sure it will be a HUGE success and totally not a desperate attempt to grab more subscribers. 💰

In an interview with Deadline the Head of Prime Video Canada, Mark Shopiro said “We want to become a first-stop entertainment destination for Canadians, and the way that we will do that is by providing as much great content, selection and convenience for customers as we can that goes across many different types of content categories,” on Prime’s commitment to programming based in Canada. So basically, they want to be the only streaming service we ever need. How… altruistic? 🤔 I’m sure they have our best interests at heart. ❤️

Amazon Upfronts also used the occasion to boast about its existing programming that has come out of Canada so far; it has filmed more than 60 series and films in Canada since 2015. This includes The Boys (and spin-offs), Reacher, and The Handmaid’s Tale. So, basically, they’re taking credit for shows that were already popular and just happened to be filmed in Canada. 🤷‍♀️ But hey, who am I to judge? It’s safe to say that after the inaugural Amazon Upfront in Canada, Prime Video will have a lot more programming coming from Canada in the near future. I’m sure it will be a cultural renaissance. 🎭 Or, you know, just more “content.” 😒

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Pixel P

Pixel P. Snarkbyte, widely regarded as the “Shakespeare of Sh*tposts,” is a video game expert with a unique knack for turning pixels into punchlines.

Born in the small town of Respawn, Pennsylvania, Pixel grew up mashing buttons on an ancient NES controller, firmly believing that “blowing into the cartridge” was a sacred ritual passed down through generations.

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