Folks, I’m sipping on my coffee and reading about the World Cup, and I’ve got to say, the numbers are pretty impressive. Fox and Telemundo are killing it with their broadcasts, breaking viewership records left and right. I mean, who wouldn’t want to watch a bunch of talented athletes running around, kicking a ball? It’s like the ultimate reality TV show. As the knockout rounds begin, Fox Sports, the English-language broadcaster, and Telemundo, the Spanish-language broadcaster, are seeing some serious gains. They’re like the dynamic duo of soccer broadcasting, and I’m here for it.
I’ve been reading that Telemundo’s viewership is “pacing at more than double” the 2022 tournament in Qatar, with audience engagement “at historic highs.” That’s a pretty bold claim, but hey, I’ll take their word for it. And Fox Sports is saying that 84 million Americans have watched at least some of its coverage through June 25. That’s a lot of people, folks. I mean, I’m one of them, and I’m not even a huge soccer fan. But there’s something about the World Cup that just draws you in.
Now, I know some of you might be thinking, “Big Elephant, what’s behind these crazy numbers?” Well, let me tell you, it’s not just the soccer itself (although, let’s be real, it’s a big part of it). The fact that the games are being played in the US, Canada, and Mexico is a huge factor. I mean, who doesn’t love watching sports in their own backyard? And with the games being played in more favorable time slots, more people are tuning in. It’s like the perfect storm of soccer fever.
But what really caught my attention was that Nielsen is now measuring out-of-home audiences more extensively, which is lifting the ratings for many sports. I mean, think about it, folks. All those people watching at bars, restaurants, and other locations are finally being counted. It’s like a whole new world of viewers has opened up. And television executives are saying that these viewers have always been watching, but now the ratings are a more accurate reflection of the real audience size. Ah, the power of technology.
I also came across a quote from President Donald Trump, who seemed to be touting the TV ratings in a Truth Social post on Sunday. He wrote, “The FIFA Numbers are far greater than any World Cup in History. This is a Great Tribute to the United States of America. Thank you to all!” Well, I suppose it’s nice to see him excited about something. And hey, who can argue with the numbers? The June 19 match between the US and Australia averaged 16.2 million viewers for Fox, making it the most-watched FIFA men’s World Cup day in English-language US history.
As I continued reading, I found out that the June 25 match between the US and Turkey averaged 15.8 million viewers for Fox, even though the US had already secured its place in the knockout round. That’s some serious dedication from fans, folks. And according to NBC’s Mike Florio, the $485 million paid for the English-language World Cup broadcast rights in America may be the best investment Fox has ever made. I mean, that’s a lot of money, but if the numbers keep rolling in like this, it might just be worth it.
In conclusion, the World Cup is a big deal, folks, and the numbers are proving it. With Fox and Telemundo killing it with their broadcasts, and the US team playing in prime time, it’s no wonder the viewership is through the roof. And let’s be real, who doesn’t love a good underdog story? The fact that Fox got the broadcast rights for a steal is just the cherry on top. So, as I finish my coffee and wrap up this article, I’ve got to say, the World Cup is definitely worth watching, even if you’re not a huge soccer fan. And who knows, you might just find yourself cheering on the US team like I am. Go team, and all that jazz! 😊

Armchair patriot. Believes in the free market, cold beer, and that there’s always a guy named George behind every CNN segment.
Former remote-throwing champion turned #1 couch commentator on liberal panic in the media. Born in Texas (or so his mug says), he earned a degree in Fake Newsology & Beer Philosophy from YouTube University.
